Best Practices: Best Ways to Use Graphics - Help Center

Best Ways to Use Graphics in Your Menu

Learn some tips for using logos, food photos and other art on a menu.



Enhance A Menu with Graphics: Tips for Success


Using images and graphics can make a menu stand out and shape customers' perception of a business. Here's how to make the most of them:
  1. Build Your Brand: Ensure that every graphic, including the business logo, aligns with the brand's identity. Consider the business's atmosphere and priorities when choosing imagery.
  2. Consider the Context: Tailor graphics to different menu contexts. For instance, use more subtle graphics for formal dinner menus and consider the intended tone for each menu type.
  3. Good Photos Tell a Story: High-quality food photos can tell a compelling story about a restaurant, from values to offerings. Use them selectively to entice customers.
  4. Avoid Bad Photos: Poor-quality photos can negatively impact a brand. Consider using stock images or hiring a professional photographer. Seek feedback from trusted sources.
  5. Prioritize Customer Attention: Images grab customers' attention first, so use them wisely to highlight what's most important, like showcasing best dishes or specials.
  6. Be Consistent: Consistency is key in menu design. Use a limited color palette, maintain image sizes, be consistent with logo placement, and stick to a single design style for a cohesive menu experience.
Remember, effective use of graphics can make a menu more appealing and help convey the right message to customers.


Have a friendly expert give you a personal tour. Book a demo.

If you have any questions or concerns, please feel free to reach out to our Customer Success team by clicking here.

To visit our full Help Center, please click here.